Taxi advertising is known as a very economical and low cost outdoor advertising method. The forms of advertising on taxis will bring the brand image to appear at the “hottest” points in the city such as airports, hotels, train stations, and shopping centers. Combined with other forms of OOH outdoor advertising, it will bring optimal efficiency to the marketing campaign of the business.
Taxi advertising has been around for a long time, first applied in the UK and European countries, now this form of advertising has developed extremely strongly and is being deployed around the world, including: Vietnam.
Taxi advertising (English: Taxi Advertising or Taxi Ads) is the construction of advertising publications of the brand on the most favorable locations of the taxi (either inside or outside the vehicle). When taxis move on the street to pick up passengers, the image and message of the business will appear on the roads that the car passes and reach a large number of potential customers.
Taxi advertising is the construction and installation of advertising publications of the brand on the most favorable locations of the taxi
Deploying the construction of taxi advertising by printing media content on the decal material and then pasting it on the body of the vehicle, the construction worker will skillfully cut the decal according to the details to stick firmly to the car door, limiting peeling off when operating in the outside environment for a long time.
With its moving characteristics, advertising on taxis is classified as an advertising channel on vehicles and is one of the most effective forms of outdoor advertising today.
Taxi is known as an extremely popular means of transport, there are millions of taxis constantly moving on the street, operating almost 24/7. Thanks to that, the advertising channel on taxis in Vietnam is currently developing extremely strongly, covering all 63 provinces and cities nationwide. Especially in big cities like Hanoi, Ho Chi Minh, and Da Nang, the advertising market on taxis is extremely active and often in a state of “sold out”, full slot booking.
Some of the major taxi companies leading in taxi advertising in Vietnam include Mai Linh (nationwide), Group, Open99, G7 (Hanoi), VinaSun, Vina taxi (Ho Chi Minh), Tien Sa, and Sun. taxis (Da Nang and the central provinces)… gives brands a variety of choices for the campaign.
Advertising on taxis in Vietnam is developing extremely strongly