The name Vietnam Airlines has been shaped in the minds of Vietnamese people as a prestigious, quality, international-class airline that is always prioritized in every long-distance flight.
In addition, with more than 33.3% market share of the entire aviation industry (Vietnam Civil Aviation Administration December 2019). With 83% of international passengers going to and from Vietnam using Vietnam Airlines’ services. 70% market share of domestic customers using Vietnam Airlines’ services.
With the advantages of market share and number of customers, Besides providing air transport services, Vietnam Airline also provides advertising services for businesses with high efficiency.
Why Vietnam Airlines’ in-flight advertising is effective
Impressive information about Vietnam Airlines
- The flight network covers 21 provinces and cities in the country, with 28 destinations in 26 countries and territories.
- Owns 82 new generation aircraft with high frequency of operation. 300 flights/day.
- Serving more than 21 million passengers per year.
- accounting for 70% of domestic market share, nearly 60% of international visitors to Vietnam. li>
- Over 90% of passengers have stable and high income.
Thanks to that, the rate of reaching the target customers of Advertising services at Vietnam Airline is high and it is possible to segment the target customers accurately and objectively. In accordance with the criteria of each product and business when using advertising services.
Besides, the general reason for the effectiveness of the Airplane advertising service is:
According to Qmedia Ambient 2015, 92% of passengers traveling by plane can remember advertising messages many hours after the flight; 86% of passengers on flights are in a positive mood to receive advertising messages.
According to Mckinsey & Company 2013 reported that 77% of passengers on flights asked to share that they would miss the programs played on the plane if they could no longer watch them.
40% Passengers can remember the content. used a specific TVC on board within the last 30 days. (According to Triad Consulting Group-2013)
From here we can see the potential of using in-flight advertising services in general.
Advertising channels at Vietnam Airlines: LCV on the plane, Heritage magazine and folded envelopes for airline tickets.
Forms of advertising on Vietnam Airlines aircraft:
In-flight TVC advertising:
Advertising on TVC screens behind seats will help improve the effectiveness of promotional messages.
TVC advertising is effective because :
The audience is less scattered by other media and entertainment; The target audience can receive advertising messages in a relaxing environment and easily connect emotionally with the audience and have a positive reception from customers.
Classic and luxurious TVC advertising form.
Access to diverse customer segments, including high-income customers.
Assert and build an impressive brand position.
Heritage magazine advertisement:
- Traffic volume 1.4 million/month
- For customers with high income and living standards, other forms of advertising are often difficult to get in their eyes. However, this approach is an exception
No phone signal, no Internet, magazine becomes the first choice when relaxing, waiting for flights. Relaxing time is also the time when the brain is easily receptive to new information. PR articles, magazine advertisements reach customers naturally and effectively.
This is the most distinctive feature of the advertising form of aircraft magazines.
Besides content, elegant and beautiful design is a prerequisite of a quality magazine. It can be affirmed that Heritage magazine (Vietnam Airline) is the leading design magazine. Content or advertising articles must meet aesthetic standards. As a result, PR articles or advertisements create impression and trust for readers.
Advertisement on envelopes/folding airline tickets:
- The place to apply this form of advertising is at the check-in counter of Vietnam Airlines.
- This form of advertising creates many breakthrough values compared to other forms of advertising. traditional POSM channels because:
- Filter and categorize customers: can filter flights, age, gender & portrait of potential customers for each advertising brand.
- Reasonable cost: Competitive exploitation cost, suitable for all brands.From big brands with abundant budget, need large and wide coverage, to small and medium brands with the need to reach and push sales directly
Advertising decal on Vietnam Airlines aircraft:
- Advertising with decals on the fuselage: is one of the most impressive forms of advertising today. For this form of advertising, the advertising message is hardly dispersed by other forms at the airport. The reception also happens naturally, your brand image also becomes more impressive, prominent and professional than other forms. : With the ad position that can reach the most potential customers, and the longest interaction time, this is a completely suitable choice for all brands.
- Ads with decal stickers. on the Luggage Holder: This is the most common type of advertising on the plane today. And is a prominent location, high accessibility rate when passengers interact at least 2 times/trip. When storing and unloading luggage, passengers naturally approach the advertising message.
- Advertising with decals on the on-board menus, paper cups, tissues… this is an advertising method. quite new and creative. This method reaches the target audience in the most subtle and direct way. Besides, advertising costs will be more economical than other traditional advertising forms.
How to make your brand appear on Vietnam Airline?
Vietnam Airlines advertising service is provided and deployed by Nextbrand Vietnam – proud to be one of the leading advertising agencies in Vietnam. Nextbrand makes it easy for advertisers to find the right airline and capture a good spot. A team of highly qualified consultants, many years of experience and relationships are always ready to answer questions and meet all needs of customers. Designs airport advertising Our a> not only ensures the aesthetic, creative and attractive but also shows the message content of the advertisement concisely, concisely, building a brand image for your business.
Let Nextbrand Vietnam bring your business brand to reach more customers!
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