Lcd Ads, Frame (Elevator ads) understand in simple terms it’s screen ads inside in or outside elevators in high-rise buildings (covers) including office buildings, high-rise buildings, apartment, commercial center…< /strong>)
This is a form of indoor advertising similar to advertising on TV but appears in front of customers when they step out of the house to live, basically still belongs to outdoor advertising.
This form of advertising first appeared in 2007 in two big cities, Hanoi and Ho Chi Minh. With a fast and strong development speed, up to now, this type of advertising has appeared in many provinces and cities across the country, even being so popular that just having a high-rise building is sure to appear. Display of Lcd, Frame.
Lcd Frame advertising is considered a highly effective message transmission channel for businesses in the digital technology era. With the advantage of the ability to display images and messages in a creative and eye-catching way, it will attract the attention of customers, increase the brand awareness of the business, thereby boosting revenue. sales.
1. What is Lcd, Elevator Frame?
Lcd, Frame advertising is the projection of advertising images/TVCs onto digital screens installed inside or elevator lobby in buildings.
Each building has a certain amount of traffic, an average person uses the elevator about 3-4 times per day. For office buildings, the screen is open for 12 hours/day (from 7am to 7pm). With apartment buildings can be more (from 7am to 9pm). Just like every day, an advertising campaign of about a month or more with that frequency may be enough to remember the brand for a certain time.
Digital screen advertising has become very familiar and can be found in most high-rise buildings
Hanoi and Ho Chi Minh are the two cities with the highest concentration of high-rise buildings with thousands of apartments, office areas and commercial centers. In Da Nang, there are also a few dozen buildings, and some provinces such as Quang Ninh, Hai Phong, Phu Tho … hang LCD or Frame in commercial centers, supermarkets…