Advertising trends that will reign in 2022

Video advertising

Video advertising is not a new form, but it is still on the rise and is loved by many people. It is predicted that this form will be one of the advertising trends to the throne in 2021. This is because when smartphones, technology and the Internet are increasingly developed, video advertising is an all-time trend. weakness of the industrial age 4.0.

Video ads

In video advertising, 2021 is forecast to explode with a number of creative ways of communication, including live streaming. Live streaming is becoming more and more popular, interested and interesting by many people. The basic trend today is that users are increasingly reluctant to view long content. That’s why the joint  Businesses need to pay attention to convey advertising information via video in a concise, quick and direct way. Currently, short video platforms like Instagram Reels, TikTok are increasingly promoting their effectiveness.

Advertising through AI

AI stands for Artificial Intelligence which means artificial intelligence. This is a characteristic element of the Industry 4.0 era. In the current new context, setting up advertising through artificial intelligence will be an inevitable trend and it will become explosive in the coming 2021. This type of advertising helps brands target more specific audiences. 

As the channels used to reach customers increase in scope, it becomes more difficult to manage. Artificial intelligence AI will help solve this obstacle. AI will use targeting signals and real-time adjustments to individual ad campaigns across any channel. 

Attractive trends in this form of advertising such as the advent of blockchain, 5G, text recognition and the use of voice search are bound to explode in 2021. Many studies have shown that that many people now use voice search apps for work as well as for personal searches. 

Outdoor advertising on vehicles

Advertising on means of transport, also known as Transit, includes advertising on buses, taxis, passenger cars, trains, airplanes… Especially now there is advertising on cars. Personal cars are becoming more and more popular and prevalent.

Advertising on transport

According to a report by the American Advertising Association (OAAA for short), each advertisement on personal cars attracts from 30,000 to 70,000 views per day. This form is 15 times more effective than other forms. Research also shows that 90% of consumers have more sympathy for brands and 91% remember the content after seeing the ad a few times. 

Outdoor advertising on the means of transport is an effective solution to attract the attention of viewers and help go deep into the subconscious of customers. Especially, this type is also inexpensive, helping businesses save a considerable amount of money compared to more expensive forms. 

Mobile Advertising

As smartphones become more and more popular, mobile advertising will be the dominant trend in 2021. Especially in the context that the world is experiencing the dangers of the Covid-19 pandemic. Using the phone to connect every day is inevitable. Then advertising on mobile devices will easily reach a large number of customers. Therefore, brands will try to integrate their advertising content in the programs that mobile users often access.

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Mobile advertising

For mobile advertising, Story ad format is increasingly dominant. This format is adopted by Instagram, Snapchat, WhatsApp, Facebook, YouTube, and LinkedIn. Brands are increasingly developing story ad formats to capture the interest of a wider audience. 

Besides, advertising in games is also becoming more and more popular. Although for many game players, the appearance of ads while playing will feel annoying and annoying. But this is a way to convey the message to a large number of customers because to continue playing the game you need to wait for the advertising time to pass. 

There are many different forms of advertising, but it is necessary to research and analyze carefully to choose the most suitable type for your business. With the advertising trends taking the throne in 2021 that we forecast above can be a suggestion for your reference and selection. 

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