Billboard outdoor advertising is always present on the way we go every day and deeply ingrained in consumers’ subconscious about a type of communication that is old, familiar, close but no less. Creative, unique. Billboards advertising full slot bookings show the undeniable appeal of this national media.
So what is Billboard advertising, what are the main features, common forms of Billboard advertising, cost of quotes and some effective implementation experiences.
Billboard advertising, also known as pillar sign, this is the most familiar type of outdoor advertising to us, it is not too difficult to see them when circulating on the street, or when we have a job. and travel by bus, car on highways, national highways, or the way to the airport…
Thanks to its large size (possibly up to hundreds of square meters) and extreme height along with independent standing in open and wide spaces, billboards convey the images and messages of the label. products in a lively, impressive and extremely attractive way.
Advertising Billboard, also known as pillar sign
Moreover, outdoor billboard advertising is also considered as one of the most classy forms of communication today, the brand’s appearance on a beautiful and prime Billboard position helps raise the brand’s level. , affirming prestige in the eyes of consumers.
Billboard advertising with advertising Pano has undergone hundreds of years of development, from primitive construction to the use of machines, from hand-drawn drawings to digital inkjet technology, from simple From simple to modern, and even applying high technology to be more and more creative.
Billboard advertising becomes an indispensable means of communication in any brand promotion campaign
Structure of Billboard advertising
Different from advertising billboards, which are wall panels attached to the facades and sides of buildings, advertising billboards stand independently in a well-ventilated and spacious place. Thus, the structure of Billboard advertises more than Pano advertises the pillars and concrete foundation.
Completely observe the shape of an advertising Billboad
The advertising billboard structure includes:
– The foundation, the foot of the column: strong, sturdy, the foot of the column is buried deep in the ground and poured with concrete to ensure that it can support the weight of the frame and canvas at the top, as well as withstand the impact of weather such as heavy rain, high wind…
– Banner frame: has iron material and welded into small squares to stretch advertising canvas. The sea surface often uses high quality digital inkjet Hiflex tarpaulin to be able to persist in the outdoor environment for a long time and withstand the effects of rain, sun, wind, dust… p>
– Lighting system: Using a high-powered metal luminaire installed around the edge of the billboard to make the image and message visible at night. . The larger the size of the Billboard, the more lights are required.
Kết cấu biển Billboard bao gồm phần móng, chân cột và khung bảng quảng cáo