What is On-Page SEO?

Onpage SEO  is the work to do to optimize the display elements right on the website. The goal of this is to help the web improve its search engine rankings. From there, the website attracts more traffic, has more opportunities to reach potential customers.

For Google search engine

Optimize Onpage SEO with the search engine so that “Google Bot” understands and quickly collects information on the website. Because only SEO standard articles only is not enough, you need to implement techniques to standard Onpage SEO articles and incorporate some Offpage techniques.

For Users

Optimizing Onpage SEO makes the website more user-friendly. From there, through the evaluation, you will control the content and help the article to be more optimized.

All purposes of Onpage SEO optimization for Google to evaluate prestige and quality. The optimal for users is to enhance the user experience. In addition to creating conversions, attracting users to visit the website is a very important factor

.Tại sao phải tối ưu SEO Onpage cho bài viết?

How to optimize website SEO from basic to advanced

What is Onpage SEO?

Optimize URLs in Onpage SEO

Optimizing Onpage SEO helps to make the URL shorter, the higher the website’s ability to rank higher. Put your highest search volume keyword in the URL. To standard URL SEO Onpage needs 2 factors:

  • URL related to the article and contains the main keyword.
  • Short and meaningful (usually the average URL has 55-60 words).

Optimize Title 

After returning search results, the first thing that attracts users to click is the Title. In addition, the title optimization helps the tool to crawl the data faster and more accurately. In the past, the trick of adding keywords to the title was used by many people to have more opportunities to increase rankings. However, after recent updates, this trick no longer works.

Some notes when optimizing titles are as follows:

  • Each title is separated by a – or l.
  • Title should contain the second highest search volume keywords (highest search volume should be in the URL).
  • Do not let the title and URL be exactly the same.
  • SEO keywords in the first position are often prioritized to increase CTR and ranking.
  • Title should contain enough keywords, it is important to be coherent, natural, not forced, keyword stuffing.

In addition, if you want to optimize the homepage, you need to add the brand name in the title. In addition, the title needs to represent or at least be relevant to the content of the domain name. To improve your knowledge of SEO, you can refer to the program SEO training at FPT Skillking for the most effective question and answer

SEO Onpage là làm những gì?

Optimizing Title tag in Onpage SEO

Optimizing Heading Tag

For the Heading 1 tag in the optimization SEO Onpage you need to do the following:

  • Heading 1 needs to contain important SEO related keywords, should be at level 3. (after the URL and Title tag).
  • Heading 1 needs to include the article content (sometimes with it). H1 with the same Title).
  • An article has only 1 H1 tag.
  • H1 should be a different LSI keyword than the URL. (LSI keywords are keywords that are closely related to the semantics of the main keyword in the topic).

For example: If the main keyword is “yacht”, “bathing”, then the LSI keyword could be “burning ground”, “sam Son” for example.

About H2 and H3 tags, you need to note the following information:

  • Short, descriptive, shows the content of the paragraph below.
  • Implement multiple subheadings to clarify meaning.
  • Avoid cramming. keywords, focus on content.
SEO Onpage là làm những gì?

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