Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world. As options are fairly limited, it means that sites and availability are at a premium and therefore highly sought-after.
With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.
What is Airport Advertising?
Basically, it is advertising in airport terminals and the surrounding areas, such as car-parks and roundabouts.
It is a popular form of marketing as it represents a captive audience, who are often waiting, bored and with little to do, meaning that they are often receptive to a range of messages.
It is popular with global brands as well as attractions local to the city. With various options to suit differing budgets, it is a growing and popular media outlet.
What are the options for Airport Advertising?
There are a number of advertising opportunities available when advertising in airports, these are mainly outdoor and out-of-home advertising techniques and typically include:
- Static or digital poster sites in the terminals and shopping areas.
- Full branded walkways to and from the flight terminals.
- Rest-room and restroom options.
- Ads and poster sites in departure lounges.
What are the costs of Airport Advertising?
The costs of airport advertising are dependent on a number of factors, namely:
- Size of the airport – the size of the airport and the number of daily flights can affect the cost of the marketing options. Advertising in major international terminals with high footfall and numbers of passengers such as Heathrow Airport, Gatwick Airport, Manchester and Birmingham are more expensive than smaller more local ones – but this is because they have many million passengers using them every year. Space is often booked in advance so get in early if you want to get the sites you desire.
- Types of media employed – branding a whole walk-way is expensive whilst posters in toilets or generally smaller poster sites can offer reach at more affordable rate, however, there are options to suit most.
- Length of cycle – how long you want your advert to run for, most options are for a minimum period of two weeks.